{"id":4322,"date":"2023-11-23T14:13:58","date_gmt":"2023-11-23T14:13:58","guid":{"rendered":"https:\/\/www.thecodehub.ie\/news\/?page_id=4322"},"modified":"2023-11-23T14:14:04","modified_gmt":"2023-11-23T14:14:04","slug":"how-to-pitch-your-app","status":"publish","type":"page","link":"https:\/\/www.thecodehub.ie\/news\/how-to-pitch-your-app\/","title":{"rendered":"How to Pitch Your App"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"453\" data-attachment-id=\"4325\" data-permalink=\"https:\/\/www.thecodehub.ie\/news\/how-to-pitch-your-app\/image-2-17\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?fit=1632%2C880&amp;ssl=1\" data-orig-size=\"1632,880\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?fit=840%2C453&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?resize=840%2C453&#038;ssl=1\" alt=\"\" class=\"wp-image-4325\" style=\"width:191px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?resize=1024%2C552&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?resize=768%2C414&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?resize=1536%2C828&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?resize=1200%2C647&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image-2.png?w=1632&amp;ssl=1 1632w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">You\u2019ve done the hard work in designing, prototyping, and testing your app, and the next phase looms: How do you pitch your app?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">App Design Journal &amp; Workbook<\/h2>\n\n\n\n<p>Luckily, if we were using the <a href=\"https:\/\/www.thecodehub.ie\/news\/app-design\/\">App Design Journal<\/a> to figure out how to build our app, the last phase, where we evaluate what we\u2019ve done, includes some tips on what to include in your app pitch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"584\" data-attachment-id=\"4323\" data-permalink=\"https:\/\/www.thecodehub.ie\/news\/how-to-pitch-your-app\/image-84\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?fit=2360%2C1640&amp;ssl=1\" data-orig-size=\"2360,1640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?fit=840%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=840%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-4323\" style=\"width:623px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=1024%2C712&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=300%2C208&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=768%2C534&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=1536%2C1067&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=2048%2C1423&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?resize=1200%2C834&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thecodehub.ie\/news\/wp-content\/uploads\/2023\/11\/image.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Even if you\u2019ve used the <a href=\"https:\/\/www.thecodehub.ie\/news\/app-design\/\">App Design Workbook<\/a>, you\u2019ll still have a lot of answers to these questions you need to answer to build your pitch.<\/p>\n\n\n\n<p>These are great tools to help put shape to your project. So often projects go off the rails because we don\u2019t have an overriding vision to stick to\u2026 that\u2019s not saying the vision doesn\u2019t change during the lifetime of a project, but at least in each phase you have a good idea what you\u2019re marching towards.<\/p>\n\n\n\n<p>And ultimately, your destination is getting your project used by <em>someone<\/em>, and that means convincing them it\u2019s worth their while.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the Story?<\/h2>\n\n\n\n<p>You usually have a limited amount of time to make your pitch\u2026 even if there\u2019s not a set time limit, like in front of a hackathon judging panel, people only have so much attention span.<\/p>\n\n\n\n<p>So you want to make sure you answer this major question, above and beyond anything else:<\/p>\n\n\n\n<p class=\"has-text-align-center has-x-large-font-size\"><strong>WHY?<\/strong><\/p>\n\n\n\n<p>Why did you build this? Why have you invested all your time and energy into this project?<\/p>\n\n\n\n<p>If you have an origin story for the idea, even better. Give them the story, with a bit of a hero (which might be your app). Who else is key to the story? Is it a friend, relative, yourself?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Speak<\/h2>\n\n\n\n<p>If you want to watch a master lecturer and speaker in action, Patrick Winston used to give a \u201cHow to Speak\u201d lecture every year at MIT, and you can watch his 2018 talk here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  id=\"_ytid_29641\"  width=\"840\" height=\"473\"  data-origwidth=\"840\" data-origheight=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Unzc731iCUY?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>He gives you some amazing tips on what works well when you\u2019re presenting, including how to structure your talk. Because after we\u2019ve done all the work defining our app, iterating over prototypes and testing out the idea and different implementations of it we don\u2019t want to fall at the next hurdle, which is getting <em>other<\/em> people interested in it, too!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practice Makes Better<\/h2>\n\n\n\n<p>I\u2019m a volleyball coach, too, so I know that practice doesn\u2019t necessarily make perfect, but it will make things much, much better.<\/p>\n\n\n\n<p>Rehearse your presentation a few times. Run a timer. If you use Keynote to present it has a handy timer on the presenter display for you to use.<\/p>\n\n\n\n<p>Go grab some people unfamiliar with your app or project and ask them to sit and listen to you for 5 minutes. You can ask them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get them to troubleshoot what might make it more clear, what might inspire their interest in it<\/li>\n\n\n\n<li>Comment on how clear your vision was in the presentation<\/li>\n\n\n\n<li>Ask them if they can explain your solution, as you\u2019ve presented it<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind the advice from early in the App Design Workbook: <strong>Keep an open mind<\/strong>. Getting feedback, especially when you\u2019ve put your heart and soul into it, can be rough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not the End<\/h2>\n\n\n\n<p>Even if you\u2019re doing this for a hackathon, this isn\u2019t the end. If your idea has legs, it will keep going long after the hackathon, even if it\u2019s not THE winner. You\u2019ll need to pitch the app again and again to get people to use it. Just like your prototype and implementation, your pitch will undergo a series of revisions each time you tell the story. It will change, depending on the audience. Different people will see different uses for what you\u2019ve done.<\/p>\n\n\n\n<p>So collect feedback from people to whom you present the idea and keep that in mind for future presentations.<\/p>\n\n\n\n<p>Use tools like the App Design Workbook\u2019s closing slides, that show you, depending on the feedback you get, where you need to go for the next iteration of your project.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-x-large-font-size\">\ud83c\udf0a\ud83c\udfc4\u200d\u2642\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve done the hard work in designing, prototyping, and testing your app, and the next phase looms: How do you pitch your app? App Design Journal &amp; Workbook Luckily, if we were using the App Design Journal to figure out how to build our app, the last phase, where we evaluate what we\u2019ve done, includes &hellip; <a href=\"https:\/\/www.thecodehub.ie\/news\/how-to-pitch-your-app\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Pitch Your App&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"class_list":["post-4322","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Pitch Your App &#060; The Code Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecodehub.ie\/news\/how-to-pitch-your-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Pitch Your App &#060; The Code Hub\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve done the hard work in designing, prototyping, and testing your app, and the next phase looms: How do you pitch your app? 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